Education and Early Foundations

Samantha earned her Bachelor of Fine Arts (BFA) in Fine Art from William Paterson University of New Jersey, graduating Cum Laude with consistent placement on the Honor Roll and Dean’s List. Her traditional art training provided a strong foundation in composition, color theory, and visual storytelling — skills that would later evolve into her digital design and development work.

Eager to expand her technical abilities, she went on to earn a Professional Certificate in Full-Stack Web Development from Rutgers University, School of Continuing Education, where she was recognized with the Class Superlative for Best Front-End Web Developer. This education deepened her knowledge of HTML, CSS, JavaScript, and responsive design, setting the stage for a career that merges artistry and technology.

Early Career: Design, Photography, and Studio Management

Samantha began her professional journey in 2009 at John Agnello Photography, where she combined her design and organizational talents in a fast-paced studio environment. She designed thank-you cards, save-the-dates, and other wedding collateral, retouched photography for albums and prints, and rebuilt the company’s website from scratch using HTML and CSS.

Her creative instincts and reliability quickly earned her trust — she was retained to run the studio solo during seasonal layoffs, handling sales, customer communication, accounts receivable, and digital file management. These experiences strengthened her versatility, problem-solving, and leadership under pressure.

Building Community Through Art and Music

From 2011 to 2013, Samantha joined OnyxEye Entertainment / The Canvas Clash as Art Director and later Operations Manager. She oversaw graphic design, event promotion, and live show photography, creating digital flyers, banners, and social media marketing materials for concerts and art events.

In addition to her design work, Samantha managed the operational side of running a live venue — coordinating artists, handling ticketing, managing the door, and maintaining order in a chaotic environment with a calm, strategic approach. She also supervised a junior designer and curated art shows that blended live music with visual art, helping foster a vibrant, inclusive creative community.

Corporate Design and Digital Production

In 2012, Samantha transitioned into a long-term role as Creative Specialist at BNE Real Estate Group. Over more than a decade, she evolved the company’s digital presence — transforming property websites from generic templates into custom-built, branded experiences through HTML, CSS, and JavaScript within the Rent Café CMS.

Her work encompassed everything from website design and Google Analytics setup to social media graphics, print collateral, and email marketing campaigns. A website she designed for The Club at Pearl River earned a Metro BCA of NJ Award in 2017, recognizing excellence in design and marketing.

During the pandemic, Samantha also created a custom WordPress platform for residents to participate in virtual events, strengthening tenant engagement and community connection while amenities were closed. Her work at BNE demonstrated not just creative range, but a sharp understanding of how design impacts real-world user experience.

Expanding into Enterprise-Level Web Production

After more than a decade in real estate marketing, Samantha advanced into high-level content and web production roles for national and global brands.

In 2024, she joined Midea America Corporation in Parsippany, NJ, as a Web Producer. There, she managed content for Midea and Toshiba Lifestyle websites using AEM and Shopify, helping to launch marketing campaigns, improve UX, and maintain visual consistency across product photography. She quickly self-taught Adobe Experience Manager (AEM) within a week and developed independent systems to maintain site quality as the sole content author.

Later that year, she joined GAF Global — one of the largest roofing manufacturers in North America — as a Web Producer (Content Author, Web Publisher, and Content Editor). In this role, she authored and maintained web content across multiple sites including GAF (US & Canada), GAF Energy, Siplast, and FT Solutions, using platforms such as Sitecore, WordPress, Webflow, Ceros, Magento, and AO Docs.

She collaborated with cross-functional teams of designers, developers, and project managers to execute large-scale digital campaigns and product launches. Notably, she introduced an automated thumbnail creation and file-renaming system using Automator and Adobe Bridge, reducing a manual 16–28-hour process to under 5 minutes — a workflow improvement now replicable across future projects.

Freelance Design and Development

Alongside her full-time roles, Samantha has operated as a Freelance Designer and Web Developer under her brand Eclectic Tech, LLC, producing custom websites, brand identities, and marketing materials for a range of clients.

Her freelance work includes projects such as a WordPress redesign for Dingbatz Music Venue, which modernized the site and boosted merchandise sales, and Judah’s Haven, an eCommerce site built with WooCommerce and Square integration.

Through her freelance work, Samantha has continued to explore the intersection of technology and creativity — developing responsive websites, creating branded visuals, and using generative AI for image composition and design ideation.

Today

Today, Samantha stands as a seasoned creative professional with a rare blend of artistic depth, technical fluency, and operational discipline. Her work spans luxury branding, real estate marketing, entertainment design, and enterprise web production — unified by a commitment to clarity, consistency, and creative authenticity.

From corporate elegance to punk-inspired grit, Samantha’s portfolio reflects a designer who can adapt to any environment while keeping her creative voice intact — a professional whose work is as eclectic and precise as her career path itself.