Samantha’s Portfolio

Branding Portfolio – Custom Brand Sheets & Identity Design
Branding is the foundation of a business’s identity. Through logos, typography, and color palettes, a strong brand creates a recognizable visual language that builds trust and loyalty. A brand sheet is a concise guide that captures these elements, ensuring consistent application across websites, marketing materials, packaging, and social media.

This collection features custom brand sheets I designed, each tailored to reflect a client’s unique voice and industry. Using professional tools like Adobe Illustrator, Photoshop, and InDesign, I crafted cohesive systems of logos, fonts, and colors that strengthen brand presence and storytelling. Explore these branding projects to see how thoughtful design transforms businesses into memorable brands.